VIVA, the new CAMAL’s concept

VIVA is the CAMAL® vision of sustainable luxury, a unique above every classification


VIVA born to offer exclusivity to an increasingly growing demand from special clients, finding its position above today’s standards for a vehicle and approaching the ideal of luxury used on the nautical and architectural fields.

The style of VIVA is born as an expression of pure form. Basic geometries transform and intersect themselves in a rational movement, interrupted by an asymmetrical cover with a complex craftsmanship. Order and movement combine volumes, colors and materials that brought to life by the reflecting light. The true luxury becomes time, a value that cannot be measured economically and that lives through styles and costumes.

The size of VIVA is diffucult to compare to conventional vehicles with 7m of lenght, a width of 2,5m and 2m height without considering the horses. Comparable to a limousine, its elliptical central body has a comfortable space for 4 occupants in “vis a vis“ configuration, a living room where you can spend your time with discretion and with all the comforts. The two side runners that support the central capsule are precisely hand-worked with deco motifs and frame in the front position two indipendent, electrical wheels while in the rear they point out the spherical GOODYEAR® wheel ensuring an optimal setting reguarding stability and driving comfort.The front of the vehicle wants to recall the dawn of cars, two plexiglass illuminated in the contours frame make a conceptual grille, opening in width when switching from carriage to autonomous vehicle.VIVA is born as an assisted carriage, a concept which is new but at he same time as old as the vehicle’s birth.

Horses act as a traction in carriage mode recharging the litium batteries. In case of effort or fatigue due to the changing ground, horses are assisted by the electric motors in order to reduce the impact on the traction.

In this mode, as in the previous one, horses don’t act as an ornament but as a real support for the self-driving of the carriage, guided by the animal intelligence like once in former times creating a simbiosis with men. The third stage of the vehicle involves the detachment of the horses in special equipped parking areas, transforming the carriage into a totally electric autonomous vehicle.

VIVA doesn’t want to be the car of tomorrow but the status of the future luxury, for this reason its not meant to become a design icon but wants to show a possible future where elegance and luxury can coexist with concepts of sustainable mobility, respecting and enhancing the environment and the elements that surround men.

You can find more pictures of EDIT at this link:  VIVA – Pictures


 You can find more information about CAMAL Studio at :

Indirizzi utili:

CAMAL S.r.l., Via Asti 40, 10131 Turin (Italy)

Tel: +39 011 19719955




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